ASO: Brief Introduction & A Guide on How to Do

There are currently millions of apps listed on the Apple App Store and Google Play Stores, so if you want to drive mobile app downloads and engagement, you’ll need to get strategic about marketing your app.

• Appropriate Keywords: LIKE DAD LIKE SON. LIKE SEO LIKE ASO. Keywords are important in ASO as well. While the Google Play store has no specific keyword field, the Apple App store comes with a 100-character word limit. In Google Play Store, the description is searchable with a 4000 characters limit. However, you should research the traffic, difficulty, and demand for those keywords and how many applications are currently using them before publishing your app with the chosen keywords. The idea is to ensure it reads well and makes sense for a human reading it, not only for the App Store algorithm. There’s a narrow line between optimizing your app description and filling it with keywords. You should repeat your most critical keywords in your description five times for the best App Store Optimization. However, be careful not to overdo it because cramming your app with keywords will penalize it, like stuffing your website with keywords would cause Google to penalize your site and lower your rating.
• Title & Subtitle: The title or the app name is a make or break for any app. It is because it will be the first item a person sees in the search results. Additionally, it ranks highly in both of the top app stores. App names and titles are limited to 30 characters or less. Therefore, you must use those characters wisely. Even when you want to employ keywords to your advantage in your app’s name or title, avoid overusing them or unnaturally using them. Your app name should flow naturally, be distinctive, and skillfully incorporate keywords.
• Competition Research: While knowing your rivals and their business strategies is crucial for every successful company, it is more crucial in ASO. You should choose the ideal category for your app before adding it to the store. You must regularly check the best-performing apps in your selected category after you have added your app to the app store. Check whether adding a keyword or changing their metadata affects their ranking. Make every effort to rank new keywords before your rivals can. Additionally, you should keep an eye out for rivals who use the same top keyword as the apps with similar features and goals.
• High-Quality Logo & Snippet: 7 Seconds. All it takes is 7 seconds for the potential customer to decide whether or not to download an app. High-quality app store screenshots make a significant difference because how your app store page appears are an important deciding element. Select an app icon that will be memorable for your brand and simple to recognize. To avoid confusing potential clients, pick colors different from your top competitors. Don’t cut corners on them because most users will review your screenshots before downloading the app. We advise using all the screenshots that the marketplace will let you upload.
• Regular Re-evaluation: It’s time to look at your statistics, make some judgments, and adjust some things if it’s been a few weeks and you’re not happy with your app’s current app store ranking. You can evaluate things if-
  • You think the keywords aren’t right.
  • The description was not persuasive.
  • You rethink the app category.
  • You want to add a more appealing logo or images.

  To increase one’s ranking, one can do all of these things and more. When you make adjustments, it’s crucial to do so gradually and wait for a while before evaluating their effects. Avoid making all of the modifications at once; doing so may prevent you from knowing the original issue, which may cause your app store ranking to drop.